Firefly CMO

Marketing leadership, measured in revenue.

Web Development AI Consulting & Strategy Marketing Strategy & Fractional CMO

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About Firefly CMO

Firefly CMO gives founder-led hospitality groups and small businesses one accountable owner for their entire marketing function — strategy, budget, channels, team, and vendors — a day or two a week instead of a $250k+ full-time hire. Saad Afsar has led marketing for 40+ brands across hospitality, independent businesses, and growth sectors in NYC and Toronto, with enterprise experience at Unilever and Samsung, and brings AI-powered execution to every channel.

What makes Firefly different is proof: results are verified at source in each client's own systems — Toast POS, Tripleseat, GA4, Meta — year over year, with baselines disclosed. Recent verified outcomes include +12% same-store sales (Two Boots, NYC), +73% private-events revenue (Boqueria), and 2.78x Instagram-to-website clicks (Da Andrea).

Engagements start with a free instant CMO audit at fireflycmo.com/cmo-audit.

Services

Capabilities listed on this profile.

Marketing StrategyAI ConsultingDigital StrategyFractional CMO Services

Pricing

Self-reported by the listing.

Min. project

$10,000+

Hourly rate

$200 - $300 / hr

Team & locations

Location not listed2 - 9 employeesFounded 2019

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