Fill The City

Fill The City is a Los Angeles-based experiential marketing and placemaking studio that helps brands, agencies, and commercial real estate teams turn physical spaces into campaigns that create demand. Work spans product launch activations, pop-up retail, U.S. market entry for international brands, and property branding, wayfinding, and placemaking for commercial real estate developments. Recent work includes leading creative direction, launch production, and PR strategy for xTool's U.S. brand launch (474M+ global impressions, $677K in onsite sales in 3 hours), and supporting a multi-phase placemaking strategy for Hines' Hudson Square in NYC (30% increase in foot traffic, 15% boost in retail sales). Fill The City is currently leading property branding and wayfinding for The Hub at Norris, a Los Angeles commercial redevelopment (completion expected September 2026).