Fifth Shelf

Fifth Shelf is a full-service ecommerce accelerator and marketplace operator for consumer brands (supplements, food/CPG, beauty, home & kitchen, bulky goods).

We run marketplace and DTC sales through three models:

DWP (Direct Wholesale Partner): We purchase your inventory at wholesale, fund advertising, and sell your products through our channels.

CSP (Custom Solutions Partner): You retain inventory and accounts; we operate as your agency-of-record providing full service support.

Fulfillment & Logistics (3PL): bi-coastal warehouses (FL/CA) with FBA prep, kitting, cold-chain, and pallet/LTL.

• Services (by area)
• Marketplace operations (Amazon/Walmart/eBay)
• Catalog setup, variations, listing/A+ content,
• Brand Store Search optimization (Amazon SEO), retail readiness, image/video assets
• Pricing/MAP governance, buy-box stewardship, unauthorized-seller actions
• FBA prep/inbounds, inventory forecasting, returns and customer service
• Advertising & analytics
• Amazon PPC (prospect/harvest/defend), DSP when unit economics support it
• Walmart Connect, eBay Ads; Meta/TikTok and Google Shopping/PMAX when needed
• Weekly pacing to margin targets; reporting on sales, share of search, conversion,
• ROAS/ACOS/TACOS, unit-level contribution
• Creative & content
• Studio-level product photos/video, graphics and callouts
• Amazon A+ modules, comparison tables, Brand Story
• Launch assets, storefront updates, seasonal refreshes
• DTC & CRM Shopify builds and maintenance, onsite basics, offer/CRO tests
• Email/SMS flows (welcome, abandon, repeat)
• Compliance & brand protection
• Brand Registry, IP enforcement, counterfeit/action workflows
• Category documentation
• Claims/label review, restricted products support, messaging and review policy adherence
• Fulfillment & logistics (3PL)
• FBA prep, subscription box kitting, cold-chain storage
• Pallet/LTL for wholesale and restocks; negotiated carrier rates (incl. bulky/heavy)
• Multi-channel fulfillment (Amazon, Walmart, Shopify) with order/inventory dashboards