Fiala Studio

Fiala Studio is a multidisciplinary design studio specializing in brand strategy and art direction.

We are a collaborative design practice focused on creating meaningful brand experiences through thoughtful design solutions. We collaborate with ambitious clients who value design's role in shaping perception and driving growth.

Our approach combines strategic thinking with creative execution, ensuring every design decision serves a clear purpose while maintaining the highest aesthetic standards.

From funded (or profitable) startups to established brands, we help organizations build lasting connections with their audiences through cohesive design systems and memorable brand expressions.

• Services
• Art Direction
• Books & Publications
• Brand Manuals
• Brand Strategy
• Concept Development
• Content Strategy
• Editorial Design
• Event Design
• Exhibition Design
• Identity Design
• Installation Design
• Interior Design
• Naming
• Merchandising
• Motion Graphics
• Packaging & Product Design
• Pattern Design
• Print
• Typography
• Visual Systems
• Wayfinding & Signage
• Web & Digital Experience
• Selected clients
• LifeX
• one.com
• Feats
• Veo
• Tjek
• Organic Basics
• Dentsply Sirona
• Techstars
• Pearly
• Leadership
• Erik FialaCreative Director

Erik is a product and design leader with over a decade of experience in digital product development and brand design. As a two-time Head of Design and startup co-founder, he has played a pivotal role in building products that have achieved valuations exceeding $100M.

His expertise spans the entire product lifecycle, encompassing user research, UX/UI design, product strategy, brand development, and technical implementation. Erik’s unique background combines deep product understanding with strategic design thinking, enabling him to create solutions that drive both engagement and business growth.

Throughout his career, Erik has developed and executed successful go-to-market strategies across various industries, consistently delivering measurable results through design and product innovation.