Farvero

Your ads are running. But can you say, with confidence, what every euro actually earns?

Farvero is a founder-led performance marketing consultancy for consumer businesses: eCommerce, marketplaces, apps and services. We turn paid advertising into profit, and fix the tracking underneath so the numbers finally match reality.

Most agencies stop at the campaign. We go a layer deeper, into the data where budget quietly leaks, because you cannot scale what you cannot measure.

How we work:

Measurement first. GA4, GTM, server-side tracking and CRM, wired so every conversion is captured. Built in your accounts, so it stays yours.

Paid media that pays. Google, Meta, TikTok and Microsoft, optimized for revenue and real leads, not vanity metrics.

Live reporting. Real-time dashboards and full data ownership. No black boxes, no vendor lock-in.

Senior and hands-on. You work directly with the people doing the work, never a rotating cast of juniors.

The receipts: ROAS +34% and CPA −80% on a new channel at GetYourGuide, and an ML bidding system that cut cost 54% and lifted ROAS 81%.

Built by an operator who ran multi-million-euro budgets in-house before founding Farvero.

Remote-first from Barcelona, working with consumer brands across Europe. We take on a small number of clients at a time, from 5.000€/mo in media.

If that is you, let's talk.