Fade Digital

Fade Digital is a Toronto-based Generative Engine Optimization (GEO) agency. We make businesses visible where buying decisions now happen: inside ChatGPT, Google AI Overviews, Gemini, and Perplexity.

Your customers have stopped clicking ten blue links. They ask AI a question, get one answer, and call whoever it names. Traditional SEO agencies optimize for a link index — we optimize for AI's knowledge layer.

How we work:

Analyze — audit how every major AI engine currently describes your brand, including sentiment and competitor citation gaps.

Optimize — restructure your data into knowledge graphs machines can read and cite: schema, entity architecture, conversational content.

Authority — build citations across 40+ high-authority platforms that feed AI training and retrieval systems.

Schema and entity fixes typically show measurable AI-visibility gains within 30 days; displacing an entrenched competitor takes 3–6 months.

Results (latest case study):

• 60% patient growth over 24 months
• 900+ conversions directly attributed to AI Overviews
• $42K annual ad spend redirected from paid to GEO
• 3.2× average ROI across 500+ campaigns

Who we serve: high-trust verticals where buyers ask AI "who should I trust?" — healthcare, dental clinics, law firms, and real estate. Alongside GEO we run paid media, local search, content strategy, and conversion-focused web design.

Founded by Lorne Fade after 20 years in search. Start with a free AI Visibility Audit — see exactly what ChatGPT, Gemini, and Perplexity say about you today, and who they're recommending instead.