Ethan Lazuk Consulting, LLC

Ethan Lazuk is an independent SEO/GEO consultant based in New York City. He has 10+ years of digital marketing experience, having worked at agencies, in-house, and now as a consultant. He is also a judge for the US Search Awards.

Ethan's primary focus is on AI visibility strategies across AI assistants like ChatGPT, Gemini, AI Overviews, AI Mode, and Claude, but he also focuses on foundational SEO strategies. He takes a user-first approach to SEO/GEO, meaning every action is in line with search engine guidelines (namely Google's), such as focusing on helpful content that demonstrates EEAT, and all optimizations are made to benefit real users (which nowadays includes AI agents).

Ethan charges around $200 per hour and all services are completely custom to each client's business goals; there are no checklists here.

In terms of tools, Ethan is a power user of Profound, Peec AI, Google Search Console, Bing Webmaster Tools, Microsoft Clarity, Screaming Frog, Ahrefs, Semrush, GA4, and others. But the right tool for the job is often experience: the experience to know how to translate your target audience's buyer's journey across search engines and AI assistants into an actionable strategy focusing on your holistic content ecosystem (including webpages, videos, social media, and beyond).

You can reach Ethan by phone or email, on social media, or by scheduling a meeting on his Google calendar.