Elemental

Elemental is an Auckland-based Shopify agency helping established New Zealand brands grow online. A Shopify Partner since 2012 with a 5.0 rating from 87 reviews, we’ve spent over a decade building, migrating and optimising Shopify stores for NZ businesses from emerging DTC labels to brands like Back Country Cuisine, Nutribullet ANZ and Auckland Museum. Our longest-standing client, Thunderpants, has been with us since 2014.

Alongside Shopify builds and migrations, our core focus is ecommerce audits and optimisation: we diagnose what’s quietly costing established stores sales — technical issues, broken or misconfigured product feeds, Google Merchant Center problems, and conversion leaks — and fix them with measurable before-and-after results.

We also assess AI readiness: whether a store’s products and content can be found, understood and recommended when customers ask ChatGPT or Google for suggestions, which is fast becoming a real discovery channel for NZ brands.

For brands that need ongoing senior ownership rather than one-off fixes, we provide on-demand ecommerce direction — experienced leadership for businesses who aren’t ready for a full-time hire.