Eat My Words

Eat My Words (www.eatmywords.com) was founded in 2005 by Alexandra Watkins, author of the best-selling brand name bible, “Hello. My Name Is Awesome: How To Create Brand Names That Stick.”

We work with funded companies to create unforgettable brand names and taglines that make powerful emotional connections and generate revenue. Our household names include Burger King’s Mac n’ Cheetos, Wrigley’s Alert energy gum and Neato robotic vacuums. Unlike naming agencies and branding firms who butcher the alphabet to create ridiculously contrived brand names people can't pronounce, spell or relate to, Eat My Words creates incredibly likable, catchy, creative names and taglines that make powerful emotional connections and create instant brand affinity. We develop our names using The Eat My Words SMILE & SCRATCH Test, our proven 12-step name evaluation method, which has been featured in The Wall Street Journal and Inc. This filter is based on our philosophy, “A name should make you smile, instead of scratch your head.”

Our clients include Coca-cola, Google, Disney, Frito-Lay, Xerox, Microsoft, Adobe, Ocean Spray, Dole, Foster Farms, Del Monte, Big Heart Pet Brands, Fujitsu, TaylorMade Golf, American Licorice Company, Turner Broadcasting, LPL Financial, Guthy-Renker, Hasbro, Safeway and Wrigley.