Duelling Pixels
Growth driven websites
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About Duelling Pixels
Duelling Pixels is a WooCommerce agency based in Melbourne, Australia, led by developer Nicholas Duell. For 15+ years we've designed, built, and grown WordPress and WooCommerce stores for Australian retailers. You deal directly with the senior developer building your site — straight answers, fast decisions, and one person accountable for the result.
What we do:
WooCommerce design and development on fast, block-based themes or Sage framework — no page-builder bloat.
Custom plugin development and custom integrations
AI development for WordPress/WooCommerce — automated product descriptions, AI-powered product recommendations, and AI-assisted store workflows
- WooCommerce migrations with zero-downtime cutovers
- Managed hosting, security, ongoing care, and SEO/AEO for the stores we build
Services
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