Downey & Co Digital Strategists

Here it is — written in Warna's voice, under 2000 characters:

I didn't set out to be a digital marketing strategist.

I set out to build a place where plus-size women in Halifax could walk in, feel beautiful, and leave knowing exactly how to dress their body. I built that. Incandescent Clothing hit $500K in annual revenue at its peak — and I learned everything I know about digital marketing by doing it myself, in real time, with no roadmap and no safety net.

I also learned what happens when you don't have a strategy. The $800 influencer who posted on the wrong platform. The 216,000-view video that made $0. The three full-time jobs I was doing alone until I was too burned out to see the threats coming.

When the boutique closed in 2024, I had two choices. Fall apart. Or take everything I'd learned the hard way and use it to help someone else.

I chose the second one.

That's Downey & Co. We're not an agency that guesses at what might work for your business. We build real digital strategies from real experience — the kind that comes from actually running a business through a pandemic, a rebrand, a flood, and a recession.

I'm a former volcanologist and university lecturer who pivoted to entrepreneurship. I think like a scientist — I follow the data. I teach like an educator — I break it down until it makes sense. And I show up like someone who's been exactly where you are — overwhelmed, under-resourced, and desperately wishing someone would just tell them what actually works.

That's what we do here. No gurus. No guesswork. Just strategy that's earned, not borrowed.

Your Mentor, Strategist & Biggest Cheerleader.