Devstars (Jersey) Ltd

Devstars is a senior digital agency founded in 2003, delivering bespoke web software, AI automation, SEO, Generative Engine Optimisation (GEO) and conversion rate optimisation (CRO) for regulated, professional-services and mid-market clients.

Headquartered at the Digital Hub in Jersey (Channel Islands) with a London-based production team, we combine Crown Dependency data advantages (full UK and EU GDPR adequacy, no SCCs required) with senior UK engineering talent. Our delivery model suits clients who need enterprise-grade thinking without London agency overhead.

What we do:

• Bespoke WordPress and headless web builds
• Custom software and API integration
• AI automation, Copilot rollouts, and LLM integration (ChatGPT, Claude, Gemini)
• SEO and Generative Engine Optimisation (GEO, getting brands cited in AI search)
• Conversion Rate Optimisation (CRO) programmes
• European Accessibility Act (EAA) and WCAG 2.2 AA remediation
• Digital transformation for finance, fund administration, trust and legal firms

Who we work with:

Clients include Investors in Property, Cushman & Wakefield, Headmasters, Giant Self Storage, SlimFast and a growing roster of Jersey finance and professional-services firms. Our founder, Stuart Watkins, has delivered digital projects since the early web, from A&M Records and Taylor Swift to Heathrow Airport and Nokia.

How we're different:

We're small enough that senior strategists run your project, experienced enough to have shipped through four tech cycles, and structured to serve both UK and international clients with clean data residency. No offshore surprises, no junior hand-offs, no template builds.

Talk to us about your digital growth challenge. Free initial consultations available virtually or in person at our Jersey or London offices.