Derive Demand Studio

Derive Demand Studio (short form: Derive DE) is a B2B SaaS marketing agency built like a studio. It works with early-stage B2B SaaS companies — roughly Seed to Series B, $1–15M ARR, typically with zero to two in-house marketers — across the United States, United Kingdom, Canada and Australia, plus African SaaS and technology companies targeting global markets.

Four services: SaaS SEO, content marketing, demand generation, and landing page conversion rate optimisation. The operating principle is pipeline over vanity metrics — search and content treated as revenue assets tied to signups, trials and demos rather than traffic volume.

Engagements are practitioner-led. The person who plans the work also does the work, so there is no handoff from senior strategist in the pitch to junior account manager in delivery. That is the trade-off of a studio model: senior attention on a narrow scope, rather than a large team across a broad one.

Founded by Kehinde Akindele, an SEO and content practitioner with over five years of experience making content rank and convert across four industries. HubSpot Inbound Marketing certified, Google Analytics certified, Upwork Top Rated with a 100% Job Success Score. Registered in Nigeria as Derive Demand, CAC BN 9633771.