Decoding Growth

Decoding Growth helps B2B vendors get selected - not just mentioned - when AI systems build buyer shortlists.

Most buyers now use AI tools during discovery and evaluation, and the shortlist is built before a vendor knows the buyer exists. Being visible in an AI answer is not the same as being recommended in one. We measure the difference.

The AI Shortlist Scan is a seven-day diagnostic. We run real buyer prompts across ChatGPT, Google AI Overviews and AI Mode, Perplexity, Gemini and Claude, over a repeat-tested observation window, and score four layers: whether you appear at all, how you are described, whether you are recommended or merely listed, and whether the sources the models cite are ones you own or influence. You get a scored report, the specific beliefs the models hold about your brand and where those beliefs come from, a prioritised list of the five things to fix first, and a sixty-minute walkthrough. £1,995, with a money-back guarantee.

Where a Scan shows work worth doing, the Selection Engineering Sprint implements it over six weeks: your team executes, we direct.

We also publish the Selection Index, a quarterly benchmark of how AI systems shortlist vendors in a given sector. The method is the same one we sell, run in public.

Founded by John Webb, with 25 years in commercial and leadership roles across B2B publishing, information services, technology and consumer brands.