
Datomni
Data-driven growth
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About Datomni
At Datomni, we specialize in analytics and data-driven marketing. We're passionate about helping companies grow. Our team has experience at companies such as Aviva, RTB House (the second biggest remarketing company in the world), Leroy Merlin, and others. We've already shipped over 50 projects in data-driven marketing, martech, and deep analytics (details on our website). Our total ad budget under management exceeds 4 million euro. Our Berlin-based community on data-driven marketing & analytics ("10X - Data-driven marketing") has over 1300 members, and we have over 40 meetups under out belt.We can help you with 3 things. 1. improving campaign & funnel performance We help you sell more and increase customer profitability. Three areas we have the most experience in: ► Facebook Ads, Google Ads and LinkedIn Ads campaign optimisation ► remarketing optimisation (B2B, ecommerce, beauty, education) ► custom audience maximisation: building custom audiences out of e-mail addresses, telephone numbers or other ID's 2. increasing efficiency of marketing operations Some things we're the most experienced in this area: ► building marketing technology stacks (mainly using Zapier as well as custom integrations through API's and webhooks) including reporting in Data Studio ► lead data cleaning validation & enrichment modules ► custom lead scoring models 3. ensuring high quality marketing data and building better data capabilities Since online marketing feeds on data, "you are what you eat" mantra applies to it too! Bad data is a like a glass ceiling to your marketing performance - you'll never go past through certain level unless you take care of the data. That's why we've built a few very specific areas of expertise: ► configuration of Google Analytics and Google Tag Manager (including event tracking, goal conversions, segments, custom definitions, user ID, basic and enhanced e-commerce etc.) ► Segment/customer data platforms Let's grow together!
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