Daniel Fox
Fractional B2C CMO. Why consumers buy.
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About Daniel Fox
I'm Daniel Fox, a fractional B2C CMO based in Denver and working nationwide. I lead marketing for established consumer businesses, typically $3-12M in revenue, that sell a considered, high-ticket purchase: a custom home, a premium service, a wellness program, anything a real person researches before choosing. My work starts with why consumers buy. Before the channel plan, I get to a working answer on what your buyer is weighing and what earns the shortlist, then I run the whole function against it: positioning, content, search, paid, email, creative, and measurement. One leader, accountable for the result. Engagements are retainer-based and start at $10,000 a month, scoped to the work. I've run the function for dozens of high-ticket businesses, and I founded, built, and sold Skreened, a custom-apparel company.
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