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Digital marketing is the practice of promoting products, services or brands through various digital channels such as search engines, websites, social media, email, and mobile apps.

Digital marketing can involve a variety of tactics, including search engine optimization (SEO), search engine marketing (SEM), social media marketing, content marketing, email marketing, and mobile marketing.

One of the benefits of digital marketing is the ability to target specific audiences with personalized and relevant messages.

Through data analysis and targeting tools, digital marketers can create highly tailored campaigns that speak directly to the interests and needs of their target audience. Another advantage of digital marketing is the ability to track and measure the effectiveness of campaigns in real-time.

Marketers can use metrics such as website traffic, engagement rates, conversion rates, and revenue to evaluate the success of their campaigns and make data-driven decisions to improve future efforts.

Overall, digital marketing has become an essential part of modern business, as more and more consumers turn to digital channels to research and purchase products and services.