CUT THRU Branding Agency

CUT THRU is a multi-award-winning branding agency with offices in Sydney and Brooklyn, New York. Boutique Branding Agency of the Year at the Netty Awards in 2023 and 2024, and a multi-category standout again in 2025. Most agencies sell you a logo and a mood board. We sell you market share. We took the guesswork out of branding. While others bet everything on one "genius" idea, we build multiple brand and website versions, then split test them in the real world, on the channels you will actually launch on. You go live on evidence, not opinion. The method is conversion-centered, grounded in the 3Cs (Customer, Company, Competitor) and double-blind testing. Results: Blossom: $0 to $1.6B in funds under management in under five years. Talent Recap: built to over 15 million YouTube subscribers, one of the largest channels in the world. Pacific Legal Foundation: repositioned a public-interest law firm holding more US Supreme Court wins than any other (22). Quillette: grew its YouTube audience past 100,000 subscribers. Paperform: a 25% drop in bounce rate and 22% lift in conversion, plus Best Abstract Logo Design at the Netty Awards. Industries: finance and fintech, legal, media and publishing, SaaS and enterprise software, real estate, professional services, health. Services: brand strategy and positioning, naming and messaging, visual identity and logo design, product-market fit testing, conversion-focused websites and landing pages, campaign rollout and lead-gen assets. Recognition: Boutique Branding Agency of the Year, Netty Awards (2023, 2024); multi-category standout (2025); #1 branding agency in Sydney and top 5 in New York (Clutch); Top Branding Company Globally (DesignRush, 2022). Pretty is easy. Performance is the job. See case studies and before-and-afters at www.cutthru.com