Custory

Custory is a Singapore-based creative consultancy specializing in brand strategy, marketing, and growth. The agency brings strategy, creativity, and execution together under one roof, working as an integrated partner for modern brands, clubs, and organisations rather than a traditional siloed agency.

Custory's core services span four areas: Brand Growth & Performance (positioning, campaign planning, audience growth, and performance strategy), Strategic Partnerships (influencer campaigns and collaborations focused on reach and relevance), Campaigns, Social & Content (campaign development, content production, and social media management), and Merchandise & Production (from concept through delivery, including apparel, gifting, and packaging).

The team follows a three-stage process — Research & Alignment, Execution & Alignment, and Tracking & Optimisation — working closely alongside client teams to identify positioning gaps, align on growth opportunities, and refine direction through ongoing performance reporting.

Custory has partnered with organisations across sectors including sports and lifestyle clubs, technology platforms, luxury travel, fitness communities, fashion and apparel, and industrial and engineering firms, with notable clients including Singapore Swimming Club, National University of Singapore, Nanyang Technological University, and Singapore Management University.