Critical.pl

Critical is a Warsaw-based digital marketing agency. Since 2012 we have been turning digital presence into measurable growth for e-commerce brands, cultural institutions, public sector organizations and online publishers. We combine technology, data and creativity across eight core areas:

Strategy & consulting - marketing audits, competitor analysis, attribution modeling, budget planning, go-to-market strategies, technology consulting and support in public tender procedures.

Growth & traffic acquisition - SEO (technical, on-site, off-site, content), paid media (Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads), content marketing and geo optimization.

Conversion & UX - behavioral analysis (Clarity, Hotjar), UX audits, A/B testing, CRO and user research (JTBD).

Analytics & data - GA4/GTM implementations (including server-side), e-commerce tracking, Looker Studio dashboards, ETL/ELT pipelines, BigQuery and AI-driven data enrichment.

Marketing automation & AI - GetResponse, SALESmanago, Edrone, flow design, email marketing and AI tooling (LangChain, n8n, Dify, Make).

Technology & IT - performance audits, e-commerce platforms (IdoSell, PrestaShop, Magento), CMS migrations, system integrations and IT project management.

Accessibility & compliance - WCAG audits and implementation for public institutions.

Startups - MVP validation, product analytics and investor-ready data.

Trusted by: Tantis.pl, Tylko.com, ToysRUs.com, Frisco.pl, SuperPolisa.pl, Marbo-Sport.pl, NieTylkoFiranki.pl, Adam Mickiewicz Institute, the National Museum in Warsaw, the National Institute of Cultural Heritage, the Polish National Radio Symphony Orchestra, the Helsinki Foundation for Human Rights. Most of our client relationships are measured in years, not campaigns. We work in four steps - understand, plan, execute and optimize, scale - and act as an extension of your team, with transparency, close cooperation and decisions grounded in honest analysis.