Creative Business Company (CBC)

Creative Business Company (CBC) is a B2B marketing and brand agency for enterprise companies in complex, considered-purchase sectors such as industrial technology, financial services, insurance, and professional services. With offices in Toronto, London, and Berlin, CBC brings a global perspective to every engagement, working with enterprise clients including Schneider Electric, Morningstar, PitchBook, and Assurant.

CBC’s core services span B2B brand and marketing strategy, brand identity, demand generation, campaign development, and thought leadership, working as one system. Positioning and identity work establish category ownership; demand generation and campaign development turn that positioning into pipeline; thought leadership sustains credibility with buyers across long sales cycles.

CBC operates as an embedded partner, working alongside internal marketing teams to build the case for brand investment inside the business. CBC challenges inherited category assumptions and pushes clients toward sharper, more distinctive positioning.

CBC’s approach, summarized as “Top of Mind. Bottom Line.”, connects long-term brand investment with near-term, measurable demand: a recent engagement with a global industrial technology client delivered a 12-point increase in consideration and first-choice preference, 232% growth in marketing-qualified leads, and $22m in revenue won. That work, and plenty more, has won multiple Transform Awards and Drum B2B Awards over the last five years.