Craft Innovations

Craft Innovations is a global research & UX design firm. We help financial institutions & fintech startups innovate faster, grow in valuation and profitability by converting user insights into exceptional customer experiences.

About us in numbers:

• 35 000+ hours dedicated to user research and usability testing
• 91/100 is the average usability score of our UX/UI design
• 51 million users our work has impacted across the globe

Trusted by brands like: Mastercard, UNDP, British American Tobacco, CanadaVisa, CanadaHelps, Glovo, PrivatBank (17M customer base), BCU Financial, Neo-Fin, Meest North America.

We provide UX solutions for banking, fintechs, credit unions, trade & investment, crypto & digital assets, insurtech, tax & accounting, and more to help you excel in your field.

For startups and SaaS companies

Full cycle service from product hypotheses validation, market fit & monetization models design and assessment, product UX prototyping, Visual design (UI), branding, usability tests and audit of existing products.

We make products more investable, accelerate time to market, boost product metrics like: conversions, user retention and engagement, ARPU/ARR/LTV.

The value of collaboration with Craft Innovations goes beyond just services, as our founders act as startup mentors and experts in accelerators like EBRD Startup Ventures, USF, IT Arena, FintechCadence etc, providing valuable business and GTM support to our clients.

For enterprise and corporate clients

We extend your innovation capabilities by collecting deep insights about consumer behaviour, co-ideating, prototyping, and testing new physical services & digital products.

Alongside this, we help grow revenue and customer loyalty by enhancing the customer experience with your existing digital touchpoints: corporate websites and portals, applications, SaaS products, etc.

Our expertise spans various industries, including but not limited to Fintech, Banking, GameTech & Web3, Retail, E-commerce, MarTech, FMCG.