🔗 CPG Affiliate Partners

CPG Affiliate Partners runs performance-only affiliate programs for DTC brands. You pay for sales. Not retainers. Not impressions. Not promises.

Founded by Krik Angacian, who has +15 years experience in consumer goods. Starting his career an investment banker selling +$100 MM consumer brands, he started his first company 10 years ago pioneering the protein snacking industry building an 8 figure business. His second venture was a failed candy brand that struggled during the days of Meta and iOS tracking issues. The channel that did succeed however was affiliate. CPG Affiliate Partners was born as CEO's of some of the fastest growing consumer goods companies began asking for his help.

Every engagement carries three guarantees:

• CAC below your current Meta cost per acquisition
• ROAS above your best-performing paid channel
• 50%+ net new customers, verified through first-party data

If we miss, you walk. Day-to-day contract. Full escrow refund on unused CPA budget.

Why brands switch to us. Most affiliate agencies game the system. They count repeat customers as new, partner with coupon sites that hijack checkouts, and charge $8K-$25K monthly retainers regardless of performance. We enforce net-new verification with dynamic payout levers that auto-reduce publisher commissions if the rate drops.

The network. 2,000+ hand-curated publishers including Disney, Forbes, CNN, Capital One, NBC, BuzzFeed, Business Insider, Healthline, USA Today, and NY Post.

The track record. $100M+ in revenue driven for 200+ brands. Clients include Coinbase, Lowe's, Everyday Dose, Magic Mind, MTN OPS, SuperMush, and TruEarth. Average retention exceeds two years on a day-to-day contract, in a category where most agencies lock you in for 6-12 months. We prove our performance, every single day.

If your affiliate program is paying for customers you already have, we'll fix that or you pay nothing.