Concentric

At Concentric, we are intentionally built around one unique core skill: driving growth. We do this through an exceptional ability to assess and solve business challenges for mid-market CPG brands. Our team is comprised of professionals from a range of disciplines in the CPG sector from retail, trade, insights and finance to innovation, creative design and marketing. Our broad expertise gives us the ability and agility to help our clients identify and understand brand blind spots, obstacles and untapped opportunities, often in unexpected places.

Using a holistic mindset, we exist at the intersection of business and brand development/ marketing. In contrast to a typical agency, we look well beyond the standard marketing measures of awareness, trial and loyalty to include factors such as capabilities, resources, cost structures, and formulations. Beyond a “consultancy”, we have in-house capabilities to identify the best path to market and then execute the plans we craft.