Clearsighted

Clearsighted runs bespoke, end-to-end win-loss programs for B2B firms. We elicit unbiased feedback from decision makers at your buyers to uncover vital, actionable insights, including: the reason you ultimately lost the deal; the effect of pricing; specifics on buyer perception of product features, including UX/UI and integrations/ APIs; the effectiveness of demos and overall sales experience; internal decision-making processes at buyer orgs and procurement challenges; what your competitor did or said that really hurt you; buyer perspectives on how you could win more deals in the future. We aggregate these insights to uncover patterns and make clear recommendations on how to win more deals and outmanoeuvre competitors.

Clearsighted is founded on a bedrock of over fifteen years' experience in competitive intelligence and HUMINT research for large and venture-backed B2B SaaS firms. Each of our win-loss programs is unique, and includes:

Thorough multi-stakeholder onboarding and goal-setting for each program

Analyst onboarding - including us watching demos of your product (this leads to better probing during interviews)

An agreed number of interviews, delivered in the app. This includes raw audio recordings, transcripts and summaries

Access to the custom Clearsighted app, where interviews are uploaded, summarized and tagged

A thorough executive summary delivered quarterly (or at the end of a pilot). Includes trends, patterns, key verbatims, and recommendation for GTM improvements

Metrics tracking: win-rate, CRM accuracy, deal velocity (av. time to close). Evaluated twice yearly as part of annual programs, to measure impact

Clearsighted conducts longer interviews, proactively probes for detail, and takes the time to understand your business and product. Because of this, we often work with firms that have tried win-loss or buyer research before but have been disappointed by the depth and detail of findings, or who have experienced poor response rates.