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About ChiQR
ChiQR provides a service that enables businesses in different sectors to better reach and serve Chinese customers. ChiQR bases its service around WeChat, which has about one billion users and is China's most popular mobile service. The ChiQR pilot focuses on three key areas that aim to improve Chinese customer discovery, customer experience and payment. ChiQR WeChat gadgets are location-based. Over 60% of Chinese tourists check nearby WeChat gadgets when they enter a new city or destination.
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