Change the Record Advertising & Marketing

Change the Record is an independent London advertising and marketing agency founded to fix one of the industry's most persistent problems: the broken client-agency briefing process.

Traditionally, clients start on their own, trying to reduce all their market knowledge down to a single ‘key insight’, and only then brief their agency. The result? 9 out of 10 competitors reach the same conclusion, because they have the same market information.

And because everyone is thinking the same, they start doing the same. The most logical route becomes the most travelled.

Which only works for the biggest brands, who simply outspend everyone else.

We do things differently. We bring creative thinking into the room before the brief is even written. After identifying the ‘main roads’ that others are going down, we look for ‘overtaking lanes’ we call USPOV s: Unique Selling Points of View.

Why USPOV s beat USPs.

Where traditional USPs focus on product features that are easily copied, USPOV s focus on the attitudes and emotions of the people who buy - making them more original, more durable, and harder to replicate.

It’s in this creatively rich environment where most of the overtaking lanes are waiting to be discovered.

If your agency isn't delivering the creative work you know your brand deserves, we should talk.