Certus Insights

Certus Insights provides strategic research solutions to help organizations of any size build effective campaigns and make informed decisions by applying the proper methodology, customized to answer the client’s key questions, using the best techniques and data available.

We are full service research firm that brings together traditional qualitative and quantitative methods, media analytics and social listening data, and behavioral data to provide a comprehensive, modern approach to strategic reseearch.

We believe that research is not an end in of itself. It is a strategic tool aimed to help organizations build effective communications campaigns and realize tangible organizational goals.

Quantitative and Qualitative: Based on years of experiance deploying surveys, focus groups, and in-depth interviews, Certus targets a range of audiences for a host of applications. We blend traditional rigor with cutting edge approaches to provide clients with actionable insights.

Media Analytics and Social Listening: Certus Insights pushes the leading edge of analytics that evaluates news, blogs, and social media to develop actionable and strategic insights from conversations large and small. Understanding the news and social conversation is a critical step in any planning.

Reputation Assessment: Certus Insights combines quantiative, qualitative, and media analytics to create a comprehensive reputation assessment for organziatons of any size or industry. A wholistic analysis of reputation provides a critical roadmap to building and maintaining a brand.

Strategic Insights: Certus Insights provides actionable intelligence to help organizations develop messages, measure campaign ROI, assess reputation, identify and prioritize target audiences, identify white spaces, determine share of voice, and analyze industry trends.