Centric Marketing

Centric Marketing is a boutique B2B customer marketing and customer advocacy consultancy based in Sydney, Australia. We work with B2B SaaS and technology companies on a fractional or retainer basis to build the customer marketing programs that turn happy customers into your most powerful growth engine. Our work spans customer advocacy programs, case study and customer story development, customer reference programs, expansion marketing, and community-led growth. Whether you're building a customer marketing function from scratch or need senior expertise to accelerate an existing program, we embed as a strategic partner. Clients can expect a senior practitioner with 10+ years of B2B SaaS customer marketing experience, including founding the customer marketing function at Markforged ahead of their NYSE IPO, and leading customer marketing and advocacy at SAP Concur ANZ and globally.