Catchword

Catchword is a global brand naming and identity powerhouse that helps organizations define and express who they are—strategically, verbally, and visually. Since 1998, we've partnered with clients from startups to the Fortune 100 to create brands that move markets and endure.

From offices in the Bay Area and New York, we deliver a full spectrum of brand services—from naming, brand strategy, and brand architecture to visual identity and beyond—guided by deep strategic insight and creative excellence.

Industry leaders such as TikTok, NBCUniversal, and Rivian have turned to Catchword for world-class naming; Macmillan Learning, Catalyx, and Fullsight for distinctive visual identities; McDonald's, Roku, Corning, and FICO for brand strategy that aligns business vision with customer promise; and Moody's, Keysight, Freeman, and RMS for thoughtful brand architecture that clarifies complex portfolios and unlocks growth.

Whether developing a new name, reimagining a visual system, or building a comprehensive brand foundation, Catchword brings the insight, creativity, and rigor to ensure every expression of your brand is both inspired and intentional.