By Callan

By Callan delivers senior-level marketing strategy directly to growing businesses — no agency layers, no junior handoffs, no long-term contracts.

Founded by Robert Callan, a marketing strategist who manages $5M+ accounts at one of Chicago's top digital agencies, By Callan brings that same caliber of strategy to small and mid-size businesses at a fraction of the cost.

Services include:

SEO: Technical audits, keyword research, on-page optimization, local SEO, and content strategy that drives organic growth

Google Ads & Paid Media: Google, Meta, and LinkedIn ad management focused on ROAS and lead quality, not vanity metrics

Marketing Automation: Custom n8n and Zapier workflows, AI-powered agents, CRM setup, and automated reporting that saves 10-20 hours per week

Web Design & Optimization: Conversion-focused websites, landing page optimization, A/B testing, and UX audits

Website Health Audits: 25 scans across 6 dimensions covering security, performance, SEO, accessibility, and compliance — with a prioritized action plan

By Callan has managed strategy for 500+ clients across 24 industries and analyzed over 2,000 websites. Every engagement is month-to-month with full transparency and direct access to the strategist doing the work.

Retainers start at $1,500/mo. Free 30-minute strategy calls and free website health scans available at bycallan.com.

Serving Chicago and nationwide.