Call to Action Digital

Call To Action Digital was founded by Anna Potanina, an ex-Google UX, with one mission: to help clients maximise their user experience potential. Drawing from years of hands-on experience at Google, our team specialises in providing practical, actionable UX solutions tailored to meet the unique needs of each client and their users.

Whether it's reviewing your current UX or leading your team through a Google Design Sprint, we're dedicated to helping you navigate the complexities of UX. Our Google-certified Design Sprint Masters guide your team through innovative methods to make informed, strategic decisions about product changes.

At Call To Action Digital, we offer a range of services that include Mobile UX Audits, User Labs, and the renowned Google Design Sprints. We're also expanding into visionary areas like AI UX and Accessibility Services, staying ahead of the curve to bring the latest advancements to our clients.

What sets us apart is our commitment to delivering clear, actionable recommendations. We don't just tell you what needs to change; we provide visual examples, mockups, research, case studies and detailed plans that you can implement immediately. Our goal is to offer both quick wins and transformative ideas that enhance your entire UX flow.

Our workshops are more than just presentations—they are engaging, interactive sessions led by our team of highly-rated professionals. We believe that true change starts with the culture of your team. That's why we don't just provide recommendations; we partner with you to help instil a product excellence mindset within your organisation. We're collaborators who work alongside you to refine your product or service design and optimise your processes.