CairnsCom LLC

CairnsCom is a marketing, revenue, and systems consultancy for growing businesses that are done guessing. I'm Tom Cairns, the founder and the person who does the work.

My premise is simple: marketing activity does not equal revenue. Posting more and spending more rarely fixes growth. The plumbing underneath usually does, the CRM that misses the right data, marketing and sales that never talk, and no one asking what actually converts, or why.

I help businesses do three things and tie all of them to revenue. Get found: SEO, AI search visibility, content, and positioning, so the right people find you on Google or through an AI assistant. Win clients: websites, CRM, intake, and pipeline that turn attention into booked work, with reporting on where leads come from and where they drop off. Run better: the systems, data, and processes that keep it all working, grounded in ITIL.

I came up through technology, databases, QA, and servers, before I ever marketed anything, so I'm as comfortable with the data as with the message. I work hands-on as a fractional CMO and CRO in one, across the US, UK, and EU, with a specialism in mental health and healthcare practices, plus dental, SaaS, and professional services.

Selected results: £15M pipeline in a year for Trend Micro, around £8M for Hewlett Packard, 30% organic growth and a 25% lead lift at ChartSquad, and over $1M pipeline in six months at EIGHT25MEDIA.

Twenty-six years in technology and revenue, sixteen leading marketing. A thirty-minute call is enough to tell whether I'm the right fit.