Brand GrowthIQ

Brand GrowthIQ is a fractional Amazon and TikTok Shop team for consumer brands scaling past $5M.

Most agencies sell hours of execution. We sell senior leadership. Our operators have run Amazon P&Ls from the inside — as brand-side Amazon leaders and as third-party sellers who built businesses on the other side of the table. We embed with your team and operate from Day 1: no ramp, no headcount risk.

The math is the argument. A full internal Amazon department runs $547K+ loaded. An embedded BGIQ team runs $240–300K, with the same depth and none of the hiring risk.

We hold a capped number of brands at a time. That is a structural choice, not a marketing line — it is what makes senior attention possible.

Recent results:

• SunMed: +48% sales and +38% organic units in month one
• Athlean-X: +39.2% revenue, +81% profit, sub-8% TACoS in 60 days

What we operate:

• Amazon strategy and full-funnel account leadership
• Sponsored Products, Brands, and Display management
• Listing and catalog architecture
• Creative and Brand Store development
• TikTok Shop and the Amazon–TikTok flywheel
• Profitability analysis, reporting, and performance automation

Who this is for: health and wellness, supplements, beauty, fitness, food, home, and premium consumer brands between $5M and $100M — including teams that already have an internal Amazon person and need senior support around them.

Who it is not for: sub-$5M sellers, arbitrage and dropshipping, or brands shopping on price alone.

Start with a Diagnostic — a fixed-scope review of your account, your economics, and where the profit is actually going. You get the findings either way.

Deeper Focus. Bigger Results.