Brand Disposition, Inc. (BDI)

BDI inspires, articulates, sharpens, reinvigorates, sells-in, and deploys brand strategies for marketers, and governments, of all shapes and sizes with a demonstrated focus on:

LARGE SCALE engagements: I work directly with CEOs, CMOs, and government officials, unencumbered by corporate politics, distractions, and expenses.

MEDIUM SCALE engagements: For SMB agencies, I become a "fractional CSO" - in the office for a few days each month, training teams, sharpening briefs, and pitching, all for a fraction of a traditional CSO salary.

SMALL SCALE engagements: I invent brands, in close partnership with entrepreneurs, quickly, affordably, and with a wisdom earned in 25 years of working with some of the most profitable brands on earth.

When all is said and done - my hourly/daily/weekly rates are much less costly than bad strategy (or, as is often the case, no strategy).

"Brand Disposition" is my proprietary brand framework, but I'm not dogmatic. If your particular problem is better addressed some other way, let's find it.