Blobfish International

Blobfish International is a product sampling and brand activation agency operating across Australia, New Zealand, the United Kingdom and the United States. Founded by Nic Cann in 2015, it runs targeted FMCG and CPG sampling campaigns through a network of more than 100,000 outlets, platforms and locations — spanning delivery apps, rideshare, short-stay accommodation, meal-kit boxes, fitness venues and retail. It has delivered more than 30 million samples for over 200 clients, and measures every campaign through post-trial consumer research: more than 78,000 surveys across 326 campaigns to date. Across that research, 82% of consumers were highly likely to purchase after trying a product, the average product rating was 91%, and 49% were sampling the brand for the first time. Platform partners include Uber Eats, DoorDash, Deliveroo, Airbnb and HelloFresh. Clients include Mondelez International, Cadbury, Lipton, L'Oreal, Nespresso, Neutrogena, Red Bull, Tic Tac, Maybelline New York and Berocca.