BFS Studio

BFS Studio is a packaging design and brand identity studio in Ho Chi Minh City, Vietnam. Since 2020 we have shipped 30 projects for spirits, F&B, healthcare, finance and consumer brands - from the first concept to standing next to the printer during the run.

What we do:

Packaging design - rigid boxes, lacquer, foil and folding cartons, from dieline to print supervision (15 projects).

Tet / Lunar New Year packaging - limited editions, VAP and gift sets across six Tet seasons for seven Pernod Ricard houses: Royal Salute, Chivas Regal, The Glenlivet, Ballantine's, Aberlour, Imperial Blue and Jacob's Creek (8 programmes).

Brand identity - naming, logo, systems and guidelines a client team can apply without us (7 projects).

Art direction and key visual - one campaign lockup plus the full adaptation kit for every format (13 projects).

Production - film, photography and 3D (10 projects).

Selected clients: Pernod Ricard, Casella Family Brands, Santen Pharmaceutical, Comfee, Manulife, Prudential, Home Credit, HABECO, MediCare, Gene Solutions, DMK Group, Brother, AirAsia.

Recognition: MUSE Design Awards Gold 2026, Packaging Design - Limited Edition, for the lacquer gift box made with artist Dinh Van Son for 10Vill Coffee.

We work in English and Vietnamese, inside global brand guidelines reviewed in Paris or London, and on the print calendar Vietnam actually runs on.

• Case studies: https://studio.bfs.asia/work/
• Portfolio on Behance: https://www.behance.net/BFS-asia