Beneath Analytics

Beneath Analytics is a Ireland-based consultancy working with product, marketing, and growth teams across Ireland, the UK, and North America. We were founded on a simple observation: most companies have plenty of data but very little clarity. Dashboards go unread, tracking implementations drift out of spec within months, and teams end up making decisions on gut feel while paying for tools they only half-use.

We fix that. Our work sits at the intersection of product analytics, tracking implementation, SEO and AEO, and AI-assisted automation. Depending on where a client is in their journey, an engagement might look like rebuilding a broken GA4 or Mixpanel setup, writing a tracking plan the engineering team will actually follow, running a technical SEO audit ahead of a migration, or wiring up n8n workflows that remove hours of manual reporting each week. We take the time to understand the business first, then choose the tools, rather than the other way around.

Alongside client work, we build BlayerAI, our own analytics operating system currently in active development. Running a product in parallel keeps us honest about what modern analytics infrastructure should feel like, and it means the recommendations we give clients are grounded in hands-on experience rather than vendor slide decks.

We are deliberately small and senior. Every project is led by someone who has spent years doing the work, not managing it from a distance. Clients tell us they value the directness of that setup: clear scoping, quick turnarounds, and honest advice about what is worth building and what is not.

Industries / who we work with -

SaaS, ecommerce, professional services, and early-stage startups preparing for their first serious growth push