Be you not them®

Be you not them is a strategic branding agency based in Newcastle, Australia, helping businesses uncover what makes them genuinely different and transform that into brands people recognise, remember and connect with.

Founded in 2007, the studio works with businesses across Australia on projects ranging from brand strategy and identity design through to packaging, branded environments, brand applications and launch campaigns.

Our approach combines strategic thinking with creative execution, helping businesses create brands that not only look distinctive, but also communicate with greater clarity, consistency and long-term impact across every customer touchpoint.

We work with startups, growing businesses and established organisations looking to reposition, refine or evolve their identity. Whether creating a new brand from the ground up or helping an existing business reconnect with its audience, every project is approached with a strong focus on differentiation, recognition and meaningful commercial outcomes.

Alongside our structured brand packages, designed to help businesses strengthen their identity with a clear strategic process, we also deliver fully customised branding projects tailored to specific goals, industries and growth stages.

Our services include brand strategy, brand identity design, packaging design, brand applications, branded environments, activation planning and brand rollout systems, all guided by a simple philosophy: the most successful brands are the ones brave enough to be themselves, not everyone else.