baseTOP

At baseTOP, we help SaaS, eCommerce, and AI companies turn complex products into clear, conversion-focused experiences. We blend SaaS video editing, motion design, 2D animation, UX/UI design, and website development so your product, website, and marketing all feel like one seamless story.

Product & UX/UI Design for SaaSWe design clean, intuitive SaaS dashboards, web app UI, mobile app UI, and product UI that make it easy for users to sign up, onboard, and stay active. From wireframes to polished website UI in Figma, we focus on UX, information architecture, and conversion. Whether you need a new SaaS onboarding flow, a pricing page, or a full product redesign, every screen is built to support product-led growth.

SaaS Video Editing, Motion Design & 2D AnimationOur team creates SaaS product demo videos, explainer videos, onboarding tutorials, feature walkthroughs, and short-form ads for TikTok, YouTube, LinkedIn, and paid media. We work with UI mockups, screen recordings, or raw footage to deliver scroll-stopping edits, UI animations, and 2D motion graphics that highlight your product’s real value and drive signups, demos, or trials.

Website Design & DevelopmentWe turn designs into fast, responsive marketing websites using Webflow, Framer, WordPress, and Shopify. From landing page design to full website builds, we focus on clear messaging, strong visual hierarchy, and on-page SEO. We regularly take projects from Figma to Webflow, set up CMS structures, and integrate analytics, forms, and basic automations so your site is ready to convert from day one.

How we workWe act like an extension of your in-house team: quick strategy calls, Loom walkthroughs, iteration-friendly feedback cycles, and transparent timelines. Whether you’re an early-stage startup or a growing B2B SaaS, we’ll help you ship conversion-driven design, high-performing SaaS videos, and polished product UX that actually move your metrics, not just look good.