Backlash

We are a Creative-First experiential Agency for Shareable Brand Experiences We specialise in turning brand campaigns into disruptive, physical and tactile environments that challenge creativity and get consumers excited. We conceptualise, design, and install immersive environments that evoke emotion, spark conversation, and drive long-term loyalty and create long-term fans. This is why global brands trust us to push boundaries. Our mission is simple: to create work that consumers authentically engage with and remember. We believe the best creative work happens when there is a direct, personal connection between the agency and its clients. At Backlash, we offer a tailored 1-2-1 service, which means that the team you meet in the initial briefing is the same team that will be there on launch day. Every concept, every visual, and every consumer touchpoint is crafted by our in-house creative team. This allows us to maintain a high level of attention to detail and a "creative-first" philosophy. We have a reputation for being bold and disruptive, often presenting clients with concepts they wouldn't have thought of and ideas that challenge the status quo and give brands the edge.