Azamat Arkayev Consulting

Azamat Arkayev Consulting is a B2B marketing and revenue operations practice based in Astana, Kazakhstan. With 15+ years of hands-on experience in B2B marketing and sales, we help technology companies, SaaS products, and service businesses build predictable growth systems — from the first ad click to the closed deal. Our work spans marketing audits, funnel architecture, CRM implementation, and end-to-end analytics that connect marketing spend to real revenue.

We operate as a Fractional CMO and growth partner for companies that already have a product and sales team but need a system — not guesswork. Typical engagements include auditing ad spend to eliminate waste, building revenue analytics (CAC, LTV, win-rate), aligning marketing and sales around the same pipeline, and positioning complex B2B or IT solutions so buyers understand the value without requiring a discount.

Our core belief: advertising is useless if the sales team drops leads, and great salespeople are powerless when marketing brings the wrong audience. We fix the entire chain — positioning, traffic, qualification, analytics, and automation — so growth becomes repeatable and measurable.