The Atticism Public Relations

The Atticism is a modern PR and brand development agency for brands that want attention for the right reasons. We were founded in Australia in 2012 and have been shaking up traditional public relations ever since. What started as a Sydney based PR agency has grown into a global consultancy, with teams working across the UK, Europe, the Middle East and Asia. Our structure is intentionally different. We keep our teams small and senior. No giant agency layers, no endless handballing between junior account managers. The people who design the strategy are the same people delivering it. That means better ideas, faster decisions and a lot less nonsense. Think of us as a global PR agency with a boutique mindset. Our consultants are based across multiple regions, giving clients genuine local insight while keeping the agility of a small team. We also don’t believe PR should sit in a corner by itself. Great brand reputation is built when public relations, media strategy, content and digital storytelling all work together. So we take a broader view of how brands communicate and grow. Over the years we have become known for doing things a little differently. We have been outspoken about moving away from outdated PR practices, vanity metrics and press release blasts that go nowhere. Instead we focus on strong stories, real media relationships and campaigns that actually move the needle. It seems to work. Our ideas and perspective on modern PR have been featured in publications including The Times, PR Week, Business Insider, The Daily Telegraph and The Independent. We also like working with good people and interesting brands. Life is too short for boring campaigns. If you are looking for a PR agency that thinks strategically, moves quickly and occasionally laughs at the industry, you will probably get along just fine with us. Come say hello.