Asterix Group

Asterix Group is an independent brand strategy and design consultancy helping organizations navigate moments of growth, change and transformation.

Founded in 2002 and headquartered in San Francisco, Asterix brings together senior experts across insights, brand strategy, positioning, naming, messaging, verbal identity, visual identity and experience.

Our expert-led model assembles the right senior talent for each challenge, giving clients deep expertise, agility and the ability to scale when needed.

We work with organizations across technology and AI, financial services and fintech, healthcare and MedTech, wine and beverage, consumer and lifestyle, travel and hospitality and professional services.

Asterix helps organizations build new brands, evolve existing ones, sharpen positioning and messaging, launch new offerings, navigate transformation and signal a new chapter of growth.