Asmarq

About AsmarqAsmarq is a full-service market research agency headquartered in Tokyo with over two decades of experience (established 2001). We deliver high-quality insights for both domestic and global clients, combining robust proprietary resources with a flexible, client-centric approach.

Why Choose Us

Proven expertise: 6,600+ projects annually, serving 1,100+ clients across industries.

Extensive panel reach: 1M+ proprietary members and access to ~18M partner panelists, ensuring feasibility even for niche segments.

Full-service capabilities: Online and offline methodologies including surveys, focus groups, in-depth interviews, ethnography, diaries, usability tests, and concept evaluations.

Rigorous quality standards: ISO/JIS Y 20252 certified; meticulous recruitment and screening processes to guarantee participant authenticity and precise profile matching.

Local knowledge, nationwide presence: Offices in Tokyo, Yokohama, Nagoya, Osaka, Fukuoka, Hachinohe, and Nagaoka enable us to cover both metropolitan and regional Japan.

Global collaboration: Trusted partner for leading research firms and multinational brands seeking reliable, culturally nuanced insights from the Japanese market.

Comprehensive support: Beyond recruitment, we manage fieldwork logistics—venues, moderators, interpreters, translation, and transcription—ensuring seamless execution.

In-house interview room and CLT room with fully equipped kitchen in centre Tokyo.

Our CommitmentAt Asmarq, we go beyond data collection. Our mission is to help clients navigate the Japanese market with clarity and confidence, providing solutions that balance speed, cost-efficiency, and uncompromising quality. Whether you require consumer feedback, B2B expertise, or cross-cultural research, we stand by your side to recommend the best design and deliver actionable results.