ASIAPRO

ASIAPRO was founded in 2017 in Hong Kong. The founders, Jens Lindner, an e-commerce entrepreneur since 1999, and Ralf Herrmann, active in Asian procurement since 2002, built the company to give European businesses access to reliable suppliers in Asia. From the outset, the focus has been on quality, transparency, and practical feasibility in international trade.

Until 2025, the company was known as AMZPRO. With the rebranding to ASIAPRO, we have sharpened our service portfolio and expanded our focus beyond Amazon retail. Today, we support brands, retailers and manufacturers throughout Europe who want to organise their procurement in a professional and legally compliant manner.

What we stand for

Our goal is to make it easier for European companies to access reliable suppliers in Asia. We focus on clear processes, transparent communication, and practical solutions – without empty promises or detours. The priority is always to structure purchasing so that it is predictable, controllable, and sustainably successful.

What we want to achieve

We want to be the first point of contact for medium-sized companies when it comes to sourcing, quality assurance, and product safety in Asia. Not as a mass provider, but as an equal partner with solid experience, a local team, and clear responsibility. Our goal is not just lower purchasing costs, but lasting competitiveness.