Art of Packaging

What is an atelier? Professional design practice by a specialist who directs all studio projects. —What does Art of Packaging specialize in? Bespoke, original branding. —Why focus on packaging? It’s fun. Functional, tactile, expressive. Multiple good directions in every category. Branching systems, standout products. Physical before digital. Photographs well. Unique markets and regulations. Complex in interesting ways: structural forms, functional materials, printing techniques, finishing options. Constant form innovation. It’s an easy field but people are often surprised at the range of possibilities.—What is involved in a commission?An in-depth exploration of one or several creative concepts. -This includes naming, branding, packaging, advertising, physical and digital communication, design systems and many more very interesting things. Specific design stages, approach, and deliverables are tailored to project. —How does a project unfold? A series of progressively tailored conversations and concept visualizations. Presentation, conversation, weighted feedback, further visualization. Two to three rounds to establish an effective direction. Followed by finessing, branding applications, and production. —How do I get started? — we'll answer any immediate questions about the project and potential directions. Start with a few details about your work and something that caught your attention?—How do I assess art of packaging portfolio?Packaging is a visual medium. It works at a glance. Studio presents a series of images. Swipe through quickly. If any catch your eye and reading this makes sense you will enjoy working with the studio. Most images link to pages with additional angles and details.—What is the reason behind the style of presentation?Studio presents full width images that immersively show the details and framed shots that show composition and original aspect ratio photography.