
Arcane Marketing
Specialize in Guiding Brands to Sustainable Growth
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About Arcane Marketing
Arcane Marketing is a healthcare digital marketing agency headquartered in Idaho Falls, Idaho, with additional offices in St. George, Utah, and Longwood, Florida. Founded in 2015 by President Nathan Hawkes, Arcane Marketing works exclusively with healthcare providers, medical practices, dental groups, med spas, urgent care and primary care clinics, mental health practices, and medical device companies across the US.
Arcane Marketing operates as a full-service SEO company, PPC agency, social media marketing agency, web design company, and video production company for healthcare clients across the US, including HIPAA-conscious campaign management built around patient acquisition. Leadership carries over 20 years of combined agency experience.
Arcane Marketing's services include:
SEO and Local SEO;
GEO (Generative Engine Optimization), which focuses on getting recommended inside ChatGPT, Perplexity, and Google AI Overviews, not just ranked in traditional search;
- Paid Ads Management across Google Ads, Bing, and YouTube;
- Social Media Ads Management across Facebook, Instagram, TikTok, LinkedIn, and YouTube;
- Website Design and Development; and
Video Production and Video Marketing Strategy, including short-form video, video optimization, and video strategy.
SEO clients average 320%+ ROI after 12 months. PPC clients average $4.14 return for every $1 spent after 4+ months of management. Social media clients see cost-per-engagement drop by roughly 58%: what typically costs $100 runs about $42 for the same engagement level. Average client retention is 36 months, against a 5-month industry average.
We are a Google Premier Partner. The team is 15 people on our production team, all full-time employees for Arcane Marketing, based in the US; nothing is subcontracted out.
Arcane Marketing also works as a white-label partner, currently supporting 25+ white-label clients.
To talk directly with Nathan Hawkes, President of Arcane Marketing:
https://calendly.com/nathan-hawkes
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