AppAgent

AppAgent is an award-winning mobile game marketing agency founded in 2016. Specializing exclusively in mobile games, AppAgent is a trusted growth and creative partner for publishers including Supercell, Scopely, Goodgame Studios, Innogames, and 505 Games — having supported the marketing of 150+ titles across casual, mid-core, and strategy genres.

AppAgent's core services cover the full mobile game growth lifecycle:

Game App Marketing Strategy — Every engagement begins with GamePlan , a proprietary diagnostic framework that maps growth opportunities across UA, ASO, creative, and monetization before execution begins. The output is a clear, prioritized roadmap tailored to each game's stage, genre, and market.

Mobile User Acquisition — Full-service UA campaign management across Meta, Google Ads, TikTok, Apple Search Ads, and AppLovin. AppAgent develops multi-channel acquisition strategies designed to scale installs profitably.

App Store Optimization (ASO) — Comprehensive ASO services including keyword research, metadata optimization, conversion rate testing, and creative asset production for both the App Store and Google Play. AppAgent brings a deep library of store benchmarks across game genres.

Mobile Game Ad Creative Production — Production of performance video ads, UGC ads, static creatives, playable ads, app store screenshots, and app preview videos. All creative work is grounded in strategy and built to be tested and iterated at scale using proprietary AI production pipeline.

Revenue Optimization — Monetization consulting covering in-app purchase strategy, ad monetization, LTV modeling, and pricing optimization helping publishers maximize revenue from every user acquired.

AppAgent has been recognized as App Marketing Agency of the Year at the App Growth Awards in 2018 and 2020, and User Acquisition Company of the Year in 2022.The agency works with a deliberately limited client roster to ensure senior-level involvement on every account.