ApexStrata

ApexStrata is a fractional CMO advisory for B2B SaaS companies between seed and Series B. We build marketing organizations using AI-Native Pipeline Architecture, a four-layer model covering ICP codification, content-to-pipeline engine design, AI-native marketing stack orchestration, and attribution architecture.

Most engagements run 9 to 18 months, the time it takes to stand up the full architecture, scale it alongside a team we help recruit, and hand it off cleanly to a full-time marketing leader. The entry point is a 90-day foundation phase that produces a documented ICP, a multi-touch attribution model, and an initial pipeline forecast. It works as a standalone starting point, and most clients continue from there into the build.

We work best with SaaS companies whose primary growth motion is inbound or content-led, and who are AI-curious but skeptical of marketing tech sold by people who haven't run a marketing organization. We do not take engagements with pre-revenue companies still validating product-market fit. And we will tell you when a fractional CMO is the wrong hire. Sometimes the honest answer is that you need a senior generalist first, not a strategist.